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West Coast Green, Oct 1-3, 2009

San Francisco will host the 2009 West Coast Green Conference, from October 1 through 3, 2009.  The conference is the largest event relating to green innovation for the built environment.

 More than 125 speakers, 300 exhibits, and 80 planned education and networking sessions. 

With more than 14,000 attendees anticipated, there will also be significant opportunities for informal networking as well.  

The "Innovation Pipeine exhibit showcases inventions coming to market or in intial stages of development.

Tthe West Coast Green iPhone app! ingeniously provides the full conference schedule, session descriptions, site maps of Fort Mason, and an easy way to tweet about sessions! Some education sessions may count as on-going learning credits for certifications and professional associations.


West Coast Green 2009 Educational Tracks

 

Business Opportunities and the New Economy

What are the emerging business models, processes and best practices in the new economy that centers on energy conservation and independence. What's likely to spawn maximum business opportunities and how are they going to be financed.

  • Capital Market Transformation
  • Better Business Models
  • Funding for Big Ideas
  • Measuring What Matters (and managing your metrics)
  • Marketing Sustainability in the New Economy

West Coast Green

West Coast Green, Oct 1-3, 2009

San Francisco will host the 2009 West Coast Green Conference, from October 1 through 3, 2009.  The conference is the largest event relating to green innovation for the built environment.

 More than 125 speakers, 300 exhibits, and 80 planned education and networking sessions. 

With more than 14,000 attendees anticipated, there will also be significant opportunities for informal networking as well.  

The "Innovation Pipeine exhibit showcases inventions coming to market or in intial stages of development.

Tthe West Coast Green iPhone app! ingeniously provides the full conference schedule, session descriptions, site maps of Fort Mason, and an easy way to tweet about sessions! Some education sessions may count as on-going learning credits for certifications and professional associations.


West Coast Green 2009 Educational Tracks

 

Business Opportunities and the New Economy

What are the emerging business models, processes and best practices in the new economy that centers on energy conservation and independence. What's likely to spawn maximum business opportunities and how are they going to be financed.

  • Capital Market Transformation
  • Better Business Models
  • Funding for Big Ideas
  • Measuring What Matters (and managing your metrics)
  • Marketing Sustainability in the New Economy

West Coast Green

Followup.  It's where we learn the most.  Science Debate 2008 questioned the Presidential election candidates in 2008 about science and had a hard time getting candidates to include science in their policies and platforms. 

Why?  One reason is the "Dan Quail Effect" -- meaning that if you goof with an answer, such as "trees cause pollution"...you never live it down.   What was found in the political arena that when urged to respond, the candidates finally did -- but only on their websites.  They would not discuss these topics in person on public media!  Hmmm...

But with science playing an increasingly large role in our lives and economic endeavors, it's important to include scientific topics in our conversations and decision making.

Here are the 14 questions that Science Debate 2008 asked the candidates.  Maybe we should answer these questions ourselves...and have our companies and organizations converse about these important issues.

1. Innovation. Science and technology have been responsible for half of the growth of the American economy since WWII. But several recent reports question America's continued leadership in these vital areas. What policies will you support to ensure that America remains the world leader in innovation?

2. Climate Change.  The Earth's climate is changing and there is concern about the potentially adverse effects of these changes on life on the planet. What is your position on the following measures that have been proposed to address global climate change--a cap-and-trade system, a carbon tax, increased fuel-economy standards, or research?  Are there other policies you would support?

3. Energy.  Many policymakers and scientists say energy security and sustainability are major problems facing the United States this century. What policies would you support to meet demand for energy while ensuring an economically and environmentally sustainable future?

4. Education.  A comparison of 15-year-olds in 30 wealthy nations found that average science scores among U.S. students ranked 17th, while average U.S. math scores ranked 24th.  What role do you think the federal government should play in preparing K-12 students for the science and technology driven 21st Century?

5. National Security.  Science and technology are at the core of national security like never before.  What is your view of how science and technology can best be used to ensure national security and where should we put our focus?

6. Pandemics and Biosecurity. Some estimates suggest that if H5N1 Avian Flu becomes a pandemic it could kill more than 300 million people. In an era of constant and rapid international travel, what steps should the United States take to protect our population from global pandemics or deliberate biological attacks?

7. Genetics research.  The field of genetics has the potential to improve human health and nutrition, but many people are concerned about the effects of genetic modification both in humans and in agriculture. What is the right policy balance between the benefits of genetic advances and their potential risks?

8. Stem cells.  Stem cell research advocates say it may successfully lead to treatments for many chronic diseases and injuries, saving lives, but opponents argue that using embryos as a source for stem cells destroys human life.  What is your position on government regulation and funding of stem cell research?

9. Ocean Health.  Scientists estimate that some 75 percent of the world's fisheries are in serious decline and habitats around the world like coral reefs are seriously threatened. What steps, if any, should the United States take during your presidency to protect ocean health?

10. Water. Thirty-nine states expect some level of water shortage over the next decade, and scientific studies suggest that a majority of our water resources are at risk.  What policies would you support to meet demand for water resources?

11. Space.  The study of Earth from space can yield important information about climate change; focus on the cosmos can advance our understanding of the universe; and manned space travel can help us inspire new generations of youth to go into science.  Can we afford all of them?  How would you prioritize space in your administration?

12. Scientific Integrity. Many government scientists report political interference in their job.  Is it acceptable for elected officials to hold back or alter scientific reports if they conflict with their own views, and how will you balance scientific information with politics and personal beliefs in your decision-making?

13. Research. For many years, Congress has recognized the importance of science and engineering research to realizing our national goals.  Given that the next Congress will likely face spending constraints, what priority would you give to investment in basic research in upcoming budgets?

14. Health.  Americans are increasingly concerned with the cost, quality and availability of health care.  How do you see science, research and technology contributing to improved health and quality of life?

Read the Presidential Candidates' answers on ScienceDebate2008.com

Stock Indexes for Clean Energy

It's always a delight to find informative resources for specific solutions.  CleanEdge.com offers two green energy stock index resources.  These company lists could also be used for other purposes -- such as job searches, marketing partners, and products that you would like to buy or carry in your green business.

NASDAQ® Clean Edge® Green Energy Index (CELS) Components

The NASDAQ® Clean Edge® Green Energy Index (CELS) is a modified market capitalization-weighted index designed to track the performance of companies that are primarily manufacturers, developers, distributors, or installers of clean-energy technologies. An exchange traded fund (ETF) is based on the NASDAQ® Clean Edge® Green Energy Index and is sponsored by First Trust Advisors L.P. To learn more about methodologies, up-to-date performance, and licensed products, click here.


NASDAQ OMX® Clean Edge® Global Wind Energy Index (QWND) Components

The NASDAQ OMX® Clean Edge® Global Wind Energy Index (QWND) is a modified market-capitalization index designed to act as a transparent and liquid benchmark for the global wind energy sector. The Index includes companies that are primarily manufacturers, developers, distributors, installers, and users of energy derived from wind sources. An exchange traded fund (ETF) is based on the NASDAQ OMX® Clean Edge® Global Wind Energy Index and is sponsored by PowerShares. To learn more about  methodologies, up-to-date performance, and licensed products, click here.

 Learn more here: http://www.cleanedge.com/ceindex/

Green Job Counting...and Other Impossible Missions

We're wasting time over defining what a green job is...when we could be greening many, many jobs.

According to RenewableEnergyJobs.com, Oregon is conducting a survey of green employment now and expects results this fall. British Columbia's green jobs remain largely uncounted. One 2007 paper examined the size of the environmental business sector in Canada overall, but it used a definition so narrow that it excludes most green work. It also estimated these businesses' revenues, not their employment, there's no tally to report. In Washington, two green-economy surveys reported their findings in recent months.

The larger of them, performed by Washington State University (WSU) for the state's Employment Security Department (ESD), offers this descriptive mouthful as its definition:

"There is no uniform definition of a green job. In general, jobs that have a direct, positive impact on the environment have become known as green jobs; they include jobs at all levels of the earnings and skills spectrum, from professional-level employment of managers, architects and engineers, to jobs in the skilled trades, which are often referred to as green-collar jobs. Some researchers note that green jobs are represented in nearly all economies, industries, and occupations, suggesting that the question is more about understanding what shades of green exist in an economy. Green jobs are not necessarily new jobs, but often traditional jobs in industries and companies that are adapting to new markets and opportunities available in a clean energy economy. In whichever manner the green economy is defined, however, forecasts about growth in green industries and occupations have also generated keen interest among advocacy groups who emphasize the potential of green jobs to promote jobs and career pathways out of poverty for economically disadvantaged individuals, communities of color, and for dislocated workers."


Wouldn't you like a greener job...without the hassle of looking for a DIFFERENT JOB?  If you are among the fortunate ranks to have a job, give some thought to how you can make your team and your workspace greener, healthier, use less energy, create less waste.  And wahlah! you have a green job!

Isn't that cool?   (Yes...a cooler planet, too!)  Carolyn



Gaming Trends Affect Careers of Today ... and Tomorrow

Gaming is rapidly becoming the phenomenon equal to the explosion of the Internet on the communications scene.  If you're not familiar with the role of gaming in today's business, advertising and public discourse, you might want to click your way through this overview of today's gaming world. Gaming is strategy.  Gaming is revenue...in the making for a wide swath of the business marketing and communications sectors.  Gaming is increasingly being used in training and education.  The interactive, open-ended capabilities of gaming technologies are rapidly being adopted in both on-line training and classroom training.
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What kind of people do traditional environmental firms and agencies need? The answer comes from The Environmental Careers Organization of Canada, which reports that the "top ten green jobs" up north are:

  • Environmental engineer
  • Environmental technologist
  • Conservation biologist
  • Geographic Information System (GIS) analyst
  • Air-quality specialists
  • Environmental communication officers
  • Stewardship coordinator
  • Environmental specialist
  • Research coordinator
  • Environmental coordinator
Read more at

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